A Decade of Excellence at Vital Group of Companies.

ABOUT ME

Imran Ashraf’s
Journey in Vital Tea

We started Vital Tea in 1991 as a family tea business, driven by a commitment to quality and a passion for excellence. Growing up, I witnessed the dedication and hard work that went into building the brand. After completing my graduation in Computer Science, I officially stepped into the business, taking on key roles in IT, management, and business strategy. My focus was on modernizing operations, streamlining processes, and leveraging technology to enhance efficiency. Over the years, I contributed to expanding the business, optimizing supply chains, and improving overall productivity. My journey at Vital Tea provided me with invaluable experience in brand development, operations, and leadership. After dedicating many years to the family business, I decided to embark on my own entrepreneurial journey and founded Dabang Tea Pvt. Ltd., where I continue to apply my expertise and passion to build a successful brand.

Imran Ashraf’s Role in Vital Tea

1991
Family Tea Business Founded

Vital Tea was founded as a family-owned business, marking the beginning of a journey in the tea industry. Growing up in this environment, I developed a deep understanding of tea blending, market trends, and business strategies. With a strong foundation in both technology and management, I combined my expertise to contribute to the growth of the company in innovative ways

2001 - 2010
Head of Management Information Systems (MIS)

In 2001, I joined the Vital Group of Companies—home to its flagship brand, Vital Tea—as an IT Manager and later advanced to the role of Head of MIS (Management Information Systems). In this capacity, I played a crucial role in assisting the CEO, Haji Muhammad Yaseen (Late) , in key decision-making areas such as tea blending, cost analysis, imports, and profit-and-loss evaluations. Additionally, I spearheaded the development of software applications to enhance import costing and streamline various operational processes. My expertise in technology and business optimization allowed me to contribute significantly to the company’s efficiency and growth. Now, leveraging over two decades of experience in education, technology, and management, I offer specialized consultancy services in the tea industry, helping businesses innovate, streamline operations, and achieve long-term success.

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Tea Business Consultancy

With decades of experience in the tea industry, Imran Ashraf now offers consultancy services to help businesses grow and succeed in the competitive tea market. Having played a key role in Vital Tea’s growth and later founding Dabang Tea Pvt. Ltd.,

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